We’ve helped people from all backgrounds with all different kinds of goals in mind. 

Nick H.

Accountability and proper direction is why I chose to get a coach. I needed help navigating through a busy scheduled and building sustainable and repeatable nutrition habits.

We were able to establish an understanding of what food is, it’s purpose, and how to use it to support my life. I no longer have concerns after our time working together. Our time together has allowed me to build a solid base for sustainable nutrition to support my current life and fitness activities.

Through our journey I lost some weight, dropped quite a few inches in measurements, built a solid base to support long term sustainable nutrition habits. I learned to how effectively portion control when weighing wasn’t an option and track food when necessary.

I really liked the direct connection and daily check in abilities. The accessibility you offer is over and above anything I’ve seen. Alex’s commitment to his clients is world class. While offering nutritional coaching is his primary service, he also goes above and beyond to help guide clients through all aspects of health, fitness, and wellness.

Alex is a coach that is a partner with the client in their journey. He is empathetic to people’s situation and helps find an approach that works for the individual. He offers an individualized service rather than cookie cutter programming. I feel I gained a genuine relationship and connection with a person that outlasts the coaching cycle.

Brooke S.

I knew if I tried to just help myself I would get lost in the sea of nutrition information and it would be hard to figure out whats real and whats going to be harmful for my lifestyle (aka fad diets and low calories). I wanted someone who was more knowledgeable and truly cared for their clients to help me so I would always have help and could see things about myself that I may have never seen.

It's so easy to be scared of calories. Every nutrition label has calories in a huge bold font, every diet commercial talks about calories, and it makes "calories" seem like a bad guy. But learning that it's okay to eat food and that my life doesn't have to revolve around the number of calories I eat is so freeing.

I don't feel trapped into one set of macros, I don't feel labeled into cutting or bulking, I don't feel like tracking is a chore but a tool to use sometimes to make sure I am eating enough protein or getting enough fiber and I am not limited to 200g carbs and 60g fat anymore. I feel like I can live my life and when I do choose to "cut" I can do it without being so stressed out. I feel like I learned so much about myself and what works best and how I can live without thinking about food 24/7. I feel so free and I honestly don't even obsess over my food anymore. I can eat without constantly feeling guilty or worrying I went over my macros.

You weren't going to force me to do anything. On our first call I said to hold me accountable but Alex isn’t the person who is going to be like of "no excuses" . He wants to dig deeper into why something may or may not be working and if something doesn't work he’s open to "let's try this so it works better for you."

Working with Alex in the beginning he was just this famous guy from instagram who is friends with the queen LCK. But Alex is a caring coach and a great guy who really loves what he does. I feel like that is not easy to find in a nutritionist. Alex invested a lot into my life to help with more than just my nutrition. He cared from the very first 90 minute phone call about my goals and teaching me how to do these things on my own and him helping in my jiu jitsu and I couldn't have been more thankful for him to have been there the day I got my blue belt because I gained so much more than how to count my macros from him.

Julia R.

I was a little concerned about working with a man and not fully understanding the woman’s body or our cycles, but I was completely wrong to worry about that with you. You taught me more than I knew myself.

At first it was a superficial reason of wanting to lose weight and look good for my wedding. I had experience successfully cutting in the past, but had gained it all back and wanted to get back to that weight. I was also traveling a lot for work and needed help navigating that challenge.

I had been eating what I thought was way too much. I also wasn’t sleeping well, performing as well as I knew I could in the gym, and was feeling sluggish by 2pm every day.

Somewhere along the way my initial reason became less important and my focus became learning how to fuel my body to feel good and perform well. I cared less about the aesthetics and wanted more freedom with my eating so that I could develop habits to use long after lunch wedding. I was under eating when I thought I was doing the opposite! I wasn’t eating nearly enough protein or fat. You taught me that it doesn’t have to be complicated, even when I was traveling 75% of the time for work. I was in control and not stressed even when I wasn’t picking where we ate every meal or cooking. I learned exactly what my body needs and how to read the signs from my body and calibrate when I’m not feeling my best.

Alex gave me the knowledge that I’ll take with me to accomplish the same eating goals all by myself. I feel confident and not completely focused on food 24/7. The flexible macro tracking was a game changer for me and I’m so glad I can be less rigid but still know I’m fueling my body with what it needs.

Alex has a lot of good recommendations for snacks or easy meals when you don’t want to cook or are short on time, his goal is to get us to a point of being independent and giving us tools to do this on our own, he’s really attentive and genuinely care about his clients. It is truly individualized!

I know so many people that stress over getting nutrition perfect and you’re the first person/program that finally showed me that isn’t necessary and I can still enjoy my life while being healthy.

Shawn A.

I was tired of feeling like that was one area where I didn’t really have a plan. I recently started a new job; 12 hour shifts, changing sporadically from nights to days and back. So figuring out how to eat for shift work, and optimizing my performance at the gym, are the areas I was trying to gain a handle on.

Before, I thought I needed the most help with when to eat with my schedule, but, after working with you, I understood I also needed help with rest and how much  I should be eating for different events in my life.

Alex was simple in your approach to what I needed, outlined how we would attain my goals, and what our feedback mechanisms were, and thorough in your explanation of why we were doing what.

I dropped 12 lbs and was able to hit PR’s with almost all my lifts and movements. I have been approached by several people asking whats given me such an edge over the last three months.

I would highly recommend working with Alex. Working with him isn’t just simple and effective, but extremely personable. He constantly makes you feel like a priority in his schedule.

Christina G.

I was doing my first ever NPC bikini competition! I needed real nutritional guidance and boundaries to create drastic changes in my appearance in a healthy way.

[On working with Alex] Seriously could not have been better. He is supportive, kind, understanding all while being clear, directive, and holding me accountable. He held me capable to do the necessary work and checked in frequently enough that I never felt alone in the process.

I reached my NPC goal and morphed my body into a more efficient food machine while having the much coveted six pack I never thought possible. And truly most importantly I started to understand food in an entirely new way.

I appreciate you for all that you are. You’re a coach but more importantly a friend. I can talk to you about crying over cod during peak week and celebrate with a cheat meal (that still includes a salad #greenshitonmyplate). You make me want to try harder and learn more and there aren’t enough words to thank you for the impact on my life. I just really love ya! 

Diana P.

Main concern was inconsistencies with nutrition which led to some weight fluctuations and bloating. I wanted to lean up a bit.

The inconsistencies in nutrition were the most urgent because it affected everything from weight, to performance to energy. It fluctuated and I wanted to get to a more steady state and still see gains.

Alex established a clear plan to follow but also allowed us to play around with macros/calories to help land on the best one for what I wanted to accomplish. You also gave me nuggets like if I eat out, lean towards more protein than carbs and eat slower

I achieved more gains in the gym (for example I finally got that 250 lb deadlift I had been chasing!), I really love preparing my food, I’m maintaining my weight +- a couple of lbs, bloating went down, and more thickness!

I loved our check-in and the fact I could text you anytime with questions and to share successes.

This was the exact support I needed and at the right time in my life. Alex gave me the tools I needed to achieve my goals in an effortless way. He taught me to give myself grace, to trust the process, and to have fun. It was incredibly easy to work with him and I’m actually going to miss it! But we achieved what we set out to achieve and I will be eternally grateful.

Archana W.

Nutrition has always been my weak point. I always thought that I needed to cut out the foods I loved in order to have a balanced diet. I wanted a coach to get a real perspective on what a balanced meal looked like or what a sustainable nutrition plan was.

Working with Alex, I have learned that I don't have to cut out the foods I loved! He taught me to incorporate balance or add additional nutrients to my meal when I wanted that mac and cheese! He's made me much more aware of my eating habits so I can self correct. Alex has given me tools to be able to take control of my own habits. I enjoyed the fact that I could text him with questions or pictures of my food for immediate feedback. He really makes himself available to his clients and asks about your progress.

If you have never thought about giving nutrition coaching a try, please consider working with Alex! It's really changed my perception on what a sustainable lifestyle looks like, and you won't be just another client or number!

Alex A.

I came to Alex with a terrible relationship with food. I was on an endless cycle of eating healthy during the week, followed by diminishing or negating the results by overeating on the weekends. I was tired of the guilt that I felt after eating an entire pizza (or something similar) on almost a weekly basis. The weight on the scale was fluctuating tremendously, and I felt fed up.

I had some success with a different nutrition program in 2015, but it was a terrible experience. All the 'coach' told me to do was to track my macros, and if I slipped up on something (such as counting carbs), they would pretty much tell me, "don't do it again." I also got stressed the hell out tracking all of my food, weighing everything on a scale, and trying to be meticulous about hitting my macro numbers. The whole process felt distant and robotic.

I thought that I would try nutrition coaching once again, expecting a program to follow by tracking what I ate and having some targets to hit. I was hoping that I would learn some new skills on how/what to eat and things of that nature. I was also hoping that I could lean out and get my weight down. What I got out of my time working with Alex was much, much more than that. From our introductory phone call, I could tell that this experience would be different than last time. I told him my concerns from my previous nutrition coaching, and he took them to heart. Whenever I had concerns pop up in my life outside of nutrition, he would have recommendations on how to deal with it. Alex gave advice on just about everything, from gym training, sleep recommendations, caffeine intake, and he even gave advice on some health concerns that I had.

Over the course of working together, Alex and I went over a considerable number of techniques. He taught me techniques on how to get back in tune with feeling my body's natural cues for hunger. We went over portioning without the use of a scale. We even worked on stretching my meals out to 15 minutes or more, something I had not done for my entire adult life (I'm known as a fast eater). I even resigned as a member of the 'clean plate club,' probably to my mother's dismay. I simply don't have to eat everything on my plate if I'm not full (I hadn't come to this realization in 28 years of life). Alex made the process easy by building up the different skills slowly and in a way that was manageable for me.

Throughout the process, I could ask Alex any question that came to mind. He would respond quickly, and that put my mind at ease. He even shared his training progress with me, which was a night and day difference compared to my previous online coaching experience. I'm not even sure where my last coach lived, much less how their training was going. Alex also shared some pictures of things he was eating, and that he was also not a member of the 'clean plate club.'

Today, the weight on the scale is down, and I have leaned out. I hit my major goals of nutrition coaching, but I have gained some significant skills that I hope to carry with me for the rest of my life. I have a healthier relationship with food. I understand more of what my body needs and how to listen to hunger cues. I no longer feel an obligation to eat everything on my plate if I'm not hungry anymore. I didn't even think some of these things were possible for me, but they are almost second nature now.

If you are considering a nutrition coach, I would not hesitate to recommend the services of Alex Maclin. He is one of the best coaches I have ever had. He will listen to your concerns and come up with tangible solutions to the problems that you present. He will provide constructive feedback and he never once made me feel ashamed or guilty for slipping up. I encourage anyone reading this to schedule the introductory phone call with Alex.

Leni S.

After over a decade battle with various eating disorders, I knew that I as I was getting older I could not keep the negative mindset of body shaming and habit of skipping meals in the long run if I wanted to be healthy.

My main concern about working on nutrition was setting a rigid agenda that would become difficult to follow or having to cut out things from my diet completely. Working with Alex has been a lifestyle change but not a sacrifice. With small, clear goals and changes over time I was able to retrain my mind to crave healthier snacks, and pay close attention to my body's hunger cries.

Working with Alex is like having a personal coach in your ear. Alex listens to my weight goals and nutrition goals and works with me to set meal and workout plans that I can follow at my own pace so the goals are meant to be achieved over a slow period but with lasting results so I can follow these mindful eating techniques for life.

I would recommend Alex because he truly listens to your goals and needs instead of trying to give you maximum challenges to complete for maximum results. Instead of conforming to strict meals plans, he gives you guidelines you can actually follow and want to follow because the results are you end up feeling better overall.

Kristel G.

Hiring Alex as a nutrition coach is the best thing I've done for myself in a very long time, if not ever. He has an innate talent and genuine passion for helping people, and it shows through his work every day. In addition to being super knowledgeable and well-versed in his field, he is down to earth, empathetic, and an all-around fun person to work with.

I've been involved in a variety of health and fitness programs over the years and have worked with a number of coaches, trainers, and nutritionists--but Alex is unique. His approach is about meeting me where I'm at, tackling what I am ready, willing and able to tackle, and doing so in a way that fits within my lifestyle. He is adept at identifying obstacles and working with me to find solutions--all while maintaining a delicate balance of tough love and compassion.

Since I've been working with Alex, I've lost 15 pounds, 10.75 inches, and gone down 1-2 dress sizes. But I've also had a number of non-scale victories. I got back to the gym and joined in group classes for the first time since I got hurt, I learned to be patient in terms of my recovery, and I've become more mindful of my eating habits. I still have a ways to go, but I can genuinely say that Alex has changed the way I think and behave for the better, and I've felt the effects in all aspects of my life.

I have made more meaningful, sustainable progress working with him in the past nine months than I have in the previous years combined...and for the first time in a long time, I'm actually enjoying the journey. I have Alex to thank for that.

Stephanie B.

I was stuck in this sugar addiction lifestyle. I would spend days not eating and fueling my body with sour patch kids with a side of salad. I was struggling with my programming and just feeling tired all the time. Don't get me wrong I would definitely go through super healthy periods of times where I was on point but nothing was ever consistent.

I had no specific concerns about working with Alex. I was more nervous about taking the plunge into nutrition. It was scary. He made me feel comfortable and ready to really dive in. 

Alex showed me what a life change looks like. I look at food in a WHOLE new way. AKA WHOLE foods that are going to fill me and make me feel better. Alex also made me realize that no food is a "bad" food and that I can still enjoy the small things like a donut once in awhile but learning when and moderation.

Physically I looked more lean, lost body fat and overall weight. Mentality was the biggest achievement. I was able to really feeeeel better. My sleep was more stable, my gut health was under control, even my hair, skin and nails were better!

Alex worked with me as an individual and not as a "template" and his ability to problem solve and help me to see the day to day rather than focusing so hard on the HUGE picture made it sustainable and simple.

I have completely changed since working with Alex. He helped me to have a healthy relationship with food and I am forever grateful for that.

Erica S.

I decided to work with a nutrition coach because I felt stuck with my nutrition.  I had been doing a generic template I bought online and didn’t really know what to do after a cutting phase.  I was starting to notice I wasn’t recovering after my workouts, and I didn’t feel like I had the energy to complete the workouts.  I was already used to tracking my food and eating well, but I struggled with cheats.  Any time I had a treat (cookies, cake, pizza, etc.) I would overdo it and feel terrible!  I felt like I needed help figuring out a balance.

Alex has helped be more mindful when I’m eating without being super restrictive. I am definitely feeling better and have more energy to sustain my workouts, but even more important than that I think the biggest thing I have achieved in working with Alex is balance in my nutrition.  Which is great because this balance is sustainable; it isn’t a quick fix, it is a long term plan.

He takes all the guess work out of the process and provides me with detailed information and a personalized nutrition plan that fits my lifestyle. He closely monitors my progress and makes adjustments quickly where necessary. He uses a holistic approach and doesn’t only focus on nutrition.  He also takes sleep, stress, and other factors into consideration.

I haven’t been working with Alex very long, but I would highly recommend working with him. Working with Alex has been a bigger value than I had expected.  I wanted to look and feel better, and working with him is definitely getting me there.  But I have also learned valuable tools and methods to help me be in control of what and how much I eat. 

Mike A.

My main concern was how much actual coaching would I get being that you do this remotely and if this would actually work.

I knew what healthy eating was and about macros but not how to put it together and how to have a well balanced meal using my macros. I wanted some kind of guideline on how to get where I needed to be nutrition wise.

I would eat healthy but either wouldn’t lose the weight or I would lose the weight but too fast and have no energy. Alex helped me solve that problem by talking me through the process and not just throwing numbers at me. It was a bit overwhelming at first but all the text and emails and phone calls helped out a lot.

I lost about 6% body fat and about 18 lbs. I also learned how to make balanced meals and when to eat fats and carbs and when not to. Overall my knowledge nutrition has went up significantly .

I liked that Alex would check up on me very often and have sometimes very lengthy phone calls about my progress and problems I would run into. He did a lot of problem solving and wouldn’t let me accept life getting in the way as a cop out.

I definitely would recommend everyone working with Alex and have in fact already referred people to him. He makes it easy to get your eating habits in check and takes all the complicated thinking out of it.

Dusty P. 

I have to admit - I was a skeptic about the importance of nutrition. I was 90% sure (and was quite vocal about it) that nutrition (beyond that which is common sense) was nothing but a marketing ploy. “It’s just calories in, calories out,” I would say. “The rest is just pseudoscience.”

But while I was 90% sure of the above, there was one thing I was 100% sure of - that Alex “Crunk” Maclin was absolutely jacked. That guy was doing something right. So, I signed on with Alex and told myself I would do whatever he told me to do.

I started working with Alex in early 2017, and he quickly identified a number of things in my diet that he said were contributing factors. Naturally, I scoffed, but I reminded myself of my commitment to do whatever this guy told me to do.  

Within a month, I was gaining weight - the good kind. I was shocked by the steady gains that I had never been able to accomplish in the past. Alex was intelligent, motivating, and patient. When I’d fall short of my nutritional goals, he would never criticize but instead help me identify different ways to hit my numbers. 

I had been afraid all along of gaining too much weight - the bad kind. Alex assured me that when it came time to cut, any and all unwanted fat would vanish. Indeed, he was right. 

I couldn’t have been more pleased with the knowledge, lifestyle habits, and overall approach to wellness that I acquired from Alex. I began this endeavor as a cliche “shed for the wed(ding)” goal. After my wedding, I have kept it going without fail (and my wife has too). I have been shocked by the amount of control I have over my body when utilizing proper nutrition individualized to my body and my lifestyle. 

I can’t speak highly enough of Alex and would recommend him to anyone. Give it a shot - what do you have to lose?  

Rebecca S.

I started working with Alex in the summer of 2017. It had been a year since I competed in my first figure show where I took second. The lady who trained me, a nurse, played fast and loose with my health. I began to experience symptoms of congestive heart failure and liver failure. I felt a little lost even a year after the traumatic figure experience. I still had emotional reactions of fear when eating an apple. Being a part of the CrossFit community I had some connections who lead me to Alex. I remember watching his first debut on Barbell Shrugged. They said, “He is the hardest worker they know.” I reached out to Alex and after an initial ‘interview’ we both decided it would be a good fit.

Alex got very involved in my process. He took time building a foundation with me of eating natural foods and enjoying other foods. He changed gears every few weeks after we would discuss my current situation and future goals. It was like constructing a building, each floor supported the one above it.

After several weeks, I sustained an injury in my knee while squatting. Alex changed gears with me and adjusted to my new goals. He offered his support with training. He helped me to slow my pace, work around my injury, and keep patient, “Wait for the cookies,” so I wouldn’t re-injure myself or further the damage. To date, I am able to rep 185 lbs 3x on my squat, and will soon be under 200+ lbs again! Thanks Alex!

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